4/9/2023 0 Comments Snoop dogg wine“The brand talks to the pioneering spirit of these convicts, the fact that they were culture creators and rule breakers, and that they rebelled against authority,” says John Wardley, VP of Marketing for 19 Crimes. The convicts who made it to shore forged new lives and fought against the system that treated them so punitively. Similar to the criminals featured on past 19 Crimes’ labels, Snoop has a redemption story and propensity for philanthropy and activism that converge and overlap with the brand’s longstanding concept.Īs it goes, the backstory behind the wine brand is the colonial history of Australia which, hundreds of years ago, involved transporting prisoners convicted of one of 19 crimes to the Pacific island as a form of punishment. The company’s ethos has always been one of overcoming adversity and embracing the unconventional, which is precisely why the team was drawn to Snoop’s rule-bending and trailblazing persona.Ĭali Red is part of a new and more modern expansion for 19 Crimes, a line of wines inspired by the convicts that built Australia. The partnership came to life when the wine brand was in search of someone who mirrored their spirit of defiance and uncompromising attitude. The collaboration offers a refreshing take on celebrity partnerships as the apparent shared values and history between the brand and famous rapper make for a perfectly organic pairing. Australian winery 19 Crimes has announced that its Cali Red wine, created in collaboration with Entertainment Icon, entrepreneur, and hip-hop artist Snoop Dogg, is now hitting shelves across Ontario.
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